Marion Houghton sat down with us for the……wait…..wait…….THIRD EPISODE of Up in Smoke !
The show has already proven that there is a Walmart-Supercenter-sized-amount of incredible women doing art and starting their own thing in Arizona, and Marion is no exception. The co-founder of Anidaso – an Arizona company that circulates beautiful, handcrafted purses and accessories from Ghana and resells them in the US – gave us the scoop on her company and its focus on mindfulness, as well as her life-changing road trip.
Now pause this reading nonsense and go listen to episode 3 of Up in Smoke here!!!
“So what exactly is this Anidaso company and why is it in Arizona?” you ask. (Although technically I asked because I was the one on the podcast with the mic…but here’s an answer below so plz don’t hate my awkward parenthesis statements. Listen to the question on the podcast here. bye.)
In Twi, a dialect of Ghanaian, “anidaso” translates to hope. The company and it’s official name came to be after a serendipitous meeting between Marion and her co-founder, Kaitlyn Fitzgerald. Kaitlyn sprouted the idea of a for-profit company after she experienced firsthand some of the drawbacks of mission trips. She began selling the bags from the trunk of her car and met Marion shortly after. The two combined to form a company that focuses on the concepts of mindfulness and community building.
“We consider our company currency to be mindfulness. Mindfulness is what moves us, it’s how we operate everything that we do,” Marion said.
The young entrepreneur talked about the creation, concept, and mission of Anidaso on the podcast (which you can listen to here) and quickly spoke about the blog she curates, before moving more onto her own background and how she navigates Arizona.
Some of her biggest advice? “Your vibe attracts your tribe.”
Marion went on to explain the rhyme in that she is who she hangs out with and is a big believer in attracting supportive friends and giving a big Beyonce BYE to the rest. She also goes out of her way to attract similarly minded people in Arizona by planning small meetup events around the valley. Currently, she organizes Phoenix “Mindful Meals,” and “Mindful Morning,” sessions, always filling her creative guests with food and thought.
One of the best parts of this podcast (other than Marion’s wonderful startup advice) is her story about how she got in her car solo and took a road trip across country.
SO LISTEN. IT’S GOOD. I PROMISE. YOU’LL LEARN THINGS. LAUGH AND FEEL BETTER.
Listen to episode 3 of Up in Smoke here!!!
Then ask me about the roadtrip I’m planning this summer….. ;]